Why Are Drive-Thrus Embracing Modular Construction?

Steel Framing Modular QSR by Russo Modular

Why Are Drive-Thrus Embracing Modular Construction?

Posted on January 18, 2024 by Russo Modular | 2477 Views

RUSSO MODULAR MANUFACTURING YARD, PHOENIX, AZ

Modular Manufacturing allows for more control over timing, quality, and costs of a project.

QSR Magazine says in, Welcome to the Rise of Drive-Thru-Only Restaurants, that even before COVID-19 restaurant operators were aware of the rising trends in consumer drive-thru use, as well as the increasing costs for labor, construction, energy, and real estate. (Read full article here)

It goes on to mention Taco John’s smaller drive-thru Olé outlets are being built with customized modular pieces on less land, costing roughly half of a traditional Taco John’s dine-in restaurant. Construction time is also shortened, because the modular pieces are fabricated at the same time site preparation is going on. Once shipped to the restaurant location the pieces can be put together in just a few days.

Currently 98% of QSR’s interested in working with Russo Modular are looking for drive-thru-centric units, and in some cases for the very first time. Many of these restaurant brands were previously only considering urban locations. Recently, they have also noticed an increased interest in rural sites with smaller communities as well. Russo said that they are hearing from restaurant brands and developers of all sizes. Restaurant operators have recognized the undeniable advantages of adding drive-thru units to their portfolio, along with the flexibility and efficiency of going modular, it’s a win- win.

It’s easy to see how modular building would be complementary to the growing drive-thru trends, and the solution to traditional construction and economic issues. Manufacturing allows significantly more control over the time, quality, and costs of a project along with a smaller footprint.
– Rustin Russo

If you are interested in the exciting developments in commercial modular building, check out a few talking points below you can share with your stakeholders. [fig 1] A comparison chart of risks associated with traditional stick construction versus modular construction. Both methods have their pros and cons, the choice should be based on the specific requirements and constraints of each project. This chart focuses on three fundamental challenges of most building projects: time, quality, and cost.

We want to hear from you, let us know what you think?

[fig 1]

*Contact us today to help you launch your modular program!

Russo Modular Headquartered in Phoenix, Arizona, Russo Modular is a leading expert in building commercial modular steel buildings for the quick service restaurant industry. They believe in driving manufacturing to greater heights, and are committed to being at the forefront of the commercial modular movement for QSRs. They have over 20 years experience in custom manufacturing & fabrication, and are currently licensed and permitted to manufacture in 10 states. Russo Modular is radically improving the quality of builds and speed to market for their clients, and excited to be a part of an innovative industry with world-class brands.

To learn more about Russo Modular, visit: www.rjrussollc.com, follow Russo Modular on LinkedIn, Facebook, Twitter, and Instagram.

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